Taylormade
  • Capabilities
    • INSIGHT | Marketing Research and Analytics
    • INNOVATION | Brand Development and Design
    • GROWTH | Brand Launch and Customer Experience
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  • About
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  • Capabilities
    • INSIGHT | Marketing Research and Analytics
    • INNOVATION | Brand Development and Design
    • GROWTH | Brand Launch and Customer Experience
  • Work
  • About
  • News
  • Contact

News and Views

The news we’re reading
Innovation
taylormade, Gartner Top 10 Strategic Technology Trends for 2019
Gartner Top 10 Strategic Technology Trends for 2019
24 Oct 2018

Gartner Top 10 Strategic Technology Trends for 2019

Taylormade
Growth
29 Aug 2018

What B2B brands can teach B2C marketers about customer experience

With customer experience a focal point for businesses across all sectors, marketers shouldn’t just be looking at B2C brands for…

Taylormade
Growth
25 Aug 2018

How small businesses can prepare for the rise of the cashless economy

As the cashless economy continues to grow businesses must plan for the future by enhancing customer experience to appeal to…

Taylormade
Growth
21 Aug 2018

How direct-to-consumer brands are reshaping marketing

Direct-to-consumer brands have unfiltered insight into customer behaviour, streamlined supply chains and highly competitive price points, but as a business…

Taylormade
Growth
29 Jul 2018

Monetising Southgate: the unmissable commercial opportunities for the England gaffer

Taylormade
Growth
Concept of perspective as a business metaphor for comprehension and vision of discovery and reality as a big and small iceberg symbol as a 3D illustration.
Concept of perspective as a business metaphor for comprehension and vision of discovery and reality as a big and small iceberg symbol as a 3D illustration.
26 Jul 2018

Agency promises v CMO wishes: transparency and greater ROI

How do you overcome the lack of transparency, trustworthiness and efficiency in digital? BT CMO Zaid Al-Qassab and Direct Line…

Taylormade
Insight
12 Jul 2018

Are young Brits less loyal than their parents – or are loyalty schemes losing their edge?

Loyalty programmes have changed the way consumers shop. But have they had their heyday? With young Brits apparently showing less…

Taylormade
Insight, Innovation, Growth
14 May 2018

How Marketers Can Start Integrating AI in Their Work

Taylormade
Insight
13 May 2018

Ads That Don’t Overstep

The internet has dramatically expanded the modern marketer’s tool kit, in large part because of one simple but transformative development:…

Taylormade
Innovation
Bubble speech with cut out phrase "branding" in the paper.
Bubble speech with cut out phrase "branding" in the paper.
11 May 2018

42 Impressive Logos & Identity Design Projects

Seth Godin defines “branding” as “the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to…

Taylormade
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  • About us

    We are a strategic marketing firm that blends insights, strategy, and creativity to ignite product and service innovation, build relevant brands, craft exceptional customer experiences, and harness the latest AI technologies to transform businesses and accelerate sustainable growth

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