42 Impressive Logos & Identity Design Projects

May 11, 2018
Posted in Innovation
May 11, 2018 Taylormade

42 Impressive Logos & Identity Design Projects

Bubble speech with cut out phrase "branding" in the paper.

Seth Godin defines “branding” as “the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.”

Every institution in the world that considers itself a brand—from corporations to nonprofits to sports teams—relies on its identity design to represent its character to the public in a unique and recognizable way. The visual representation of a brand is one of the most fundamental projects a designer can work on.

But how can you qualify excellence in identity design? Aesthetic appeal? Recognizability? Ubiquity? Hard to say. Some of the most recognizable identity design examples in the world may not be the most appealing, artistically speaking. By the same token, some of the most beautiful identities go virtually unnoticed outside of a small community.

Fortunately, knowledgeable identity design experts can offer some insight. Print Magazine’s Regional Design Annual showcases the best design work from across the U.S., including exceptional identity design work. In the competition in question, judges Jessica HelfandMichael VanderbylCaleb BennettDebbie MillmanAlexander Isley and Joseph Duffy selected the following brand and identity designs from their respective regions to elevate among the most noteworthy designs in the country.

Check out the mother lode of identity design projects, divided by region, below:

Identity Design from the East

judged by Jessica Helfand

Ambit Identity

160over90, Philadelphia; www.160over90.com

Ambit_ID_presentation_05-3Ambit_ID_presentation_05-11

Mungo Identity

Jan Sabach Design, Northampton, MA; www.sabach.cz

Mungo_1Mungo_3 (1) Mungo_2 (1)

Catherine’s Butterflies

TracyLocke, Wilton, CT; www.tracylocke.com

The logo for the butterfly would’ve been easy to miss, but when I read that it was for one of the children whose life had been taken at Sandy Hook, I had to vote it in. How many designers in their lives will be asked to design an identity program for a dead child? Hopefully none. But this designer did so with dignity and through a simple typographic set of choices. An unthinkable task. – Jessica Helfand

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Hugo’s Brand and Collateral Design

Might & Main, Portland, ME; www.might-main.com

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Monroe Workshop

Sarah Rainwater Design, Providence, RI; www.srainwater.com

Monroe-Print-01Monroe-Phone-01

See more award-winning designs from the East.


Identity Design from the Far West

judged by Michael Vanderbyl

Coffee Cultures Integrated Branding Program

Chen Design Associates, San Francisco; www.chendesign.com

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Brownie and Madam Integrated Branding Program

Chen Design Associates, San Francisco; www.chendesign.com

CDA_1438BAM-box_softcase

Flour + Co Identity

Rubber Design, San Francisco; www.rubberdesign.com

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Black Ink Identity

Albertson Design, San Francisco; www.albertsondesign.com

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Dō Baked Goods

LJ Design, San Francisco; www.lanejordan.comdough_card1_lanejordan

Fetcham Park Identity

Hint Creative, Salt Lake City, www.hintcreative.com

TDC_FP_1TDC_FP_4-stationery

See more award-winning designs from the Far West.


Identity Design from the Southwest

judged by Caleb Bennett

NIRI Southwest Regional Conference Identity

Origin, Houston; www.originaction.com

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Dallas Comedy House Logo Series

RBMM, Dallas; www.rbmm.com

DCH-2

Doug’s Gym

The Matchbox Studio, Dallas; www.matchboxstudio.com

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Austin Parks Foundation

The Butler Bros, Austin, TX; www.thebutlerbros.com

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Fresa’s Chicken al Carbon

Arts and Recreation, Austin, TX; www.arts-rec.com

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See more award-winning designs from the Southwest.


Identity Design from New York City

judged by Debbie Millman

Fortuny Identity

Pentagram, New York City; www.pentagram.com

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Jigsaw Productions Identity

www.jigsawprods.com

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Avianca, Visual Identity

Lippincott, New York City; www.lippincott.com

Avianca_006

Puck Penthouses Branding

Pentagram, New York City; www.pentagram.com

TDC-Contest_PUCK_1TDC-Contest_PUCK_3

Offset Logos

Siegel+Gale, New York City; www.siegelgale.com

Offset_LogoOffset_Billboard

Well Rounded Sound Logo

Hinterland, New York City; www.hinterlandstudio.com

Hinterland_WellRoundedSound_PRINT_RDA2014_20140202_01Hinterland_WellRoundedSound_PRINT_RDA2014_20140202_08

Caramoor Center for Music and the Arts Identity

Pentagram, New York City; www.pentagram.com

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The Jade Hotel

Mucca Design, New York City; www.mucca.com

TheJade_3TheJade_4

See more award-winning designs from New York City.


Identity Design from the South

judged by Alexander Isley

Lichty Guitars Identity

Stitch Design Co., Charleston, SC; www.stitchdesignco.com

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S+G Engineers Identity

COCG, Raleigh, NC; www.cocg.co

S+G1

Booth Custom Jewelry and Identity

COCG, Raleigh, NC; www.cocg.co

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Corpus Callosum

Stitch Design Co., Charleston, SC; www.stitchdesignco.com

Stitch_corpus1

Black Pine Branding

Device Creative Collaborative, Winston-Salem, NC; www.wearedevice.com

Device_BlackpineCards_02

Unlock Tampa Bay Branding Campaign

SPARK, Tampa, FL; www.spark.us

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The Pelican House Multimedia Campaign

TILT, Baton Rouge, LA; www.tiltthis.com

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Mason’s Multimedia Campaign

Green Olive Media, Atlanta; www.greenolivemedia.com

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Crop Salon Branding

Device Creative Collaborative, Winston-Salem, NC; www.weare device.com

Device_CropBranding_BizCards_03

Kanga Multimedia Campaign

Matchstic, Atlanta; www.matchstic.com

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STEM Scouts Brand Identity

Designsensory, Knoxville, TN; www.designsensory.com

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See more award-winning designs from the South.


Identity Design from the Midwest

judged by Joe Duffy

International Architects Atelier Identity

Design Ranch, Kansas City, MO; www.design-ranch.com

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Honey Butter Fried Chicken Multimedia Campaign

Kitemath, Chicago; www.kitemath.com

HBFC-Skyline-PosterHBFC-Beach-Towel-Frisbee

Whiskey Design Branding

Whiskey Design, Kansas City, MO; www.whiskeydesign.com

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Yello Identity

Deksia, Grand Rapids, MI; www.deksia.com

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Black Powder Tavern Identity

TWIST Creative Inc., Cleveland; www.twistcreative.com

BlackPowderBlackPowderAd

Discover How to Be: Multimedia Campaign

Olson, Minneapolis; www.olson.com

BEL_Brand_LogoBEL_BrandBook_3

Bonbright Distributors Brand Manifesto, Website (www.bonbright.com), Video and Graphics

by Real Art, Dayton, OH; www.realart.com

Bonbright_BCBonbright-Manifesto2