GROWTH | Brand Launch and Customer Experience

Business growth is best achieved when an organization is customer-focused and able to predict and exploit nuanced market trends and evolving customer needs. In order to realize sustainable business impact, companies need to deliver on their brand promise by creating and communicating compelling marketing programs and customer experiences that capture market opportunities, extend brand loyalty and deliver growth.

Utilizing our experience and insight-based B’Hive™ approach, Taylormade’s front-line marketers are better able to bring to life new and existing brands, products and services by converting brand strategies and growth plans into a powerful mix of experiential, digital and traditional marketing and launch campaigns.

Taylormade has the competencies to build integrated plans that will make your brand stand out, stay relevant and grow well into the future. We do this by guiding our clients to identify which customers matter most and the marketing, media and experience mix that will have the greatest impact.

We blend customer insights, strategy and creativity with an inventive, pragmatic and confident implementation approach that is sustainable, feasible and measurable.

Throughout the process, we commit to working with our clients as one team, making sure that the organization, people and practices are all aligned to build the brand that customers will love and competitors will admire.

Our Approach

Our B’Hive approach to brand launch and customer experience follows three core interactive stages

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The services we provide in Brand Launch and Customer Experience

Growth Strategy

We explore nuanced market trends and evolving customer needs to uncover new and unexpected growth opportunities develop winning strategies and match them with our clients’ brand vision, aspiration, culture and core competencies.

Marketing and customer insights, segmentation
Value proposition development
Assess trends and size up new business opportunities
Go-to-market strategy and planning
Growth strategy roadmap
Startups, business concepts, plans and playbooks

Brand Experience & Activation

We design and execute live marketing experiences, communications and activation programs that connect consumers to their brands through inspiring launch events, roadshows, in-store promotions, exhibits and visitors centers.

Brand experience strategy
Emergent trends and technologies – assessment and integration
Creative concept, storyline , and design development
Production and execution management
Event marketing and PR
Sponsorship strategy and management
Trade shows, conferences and exhibitions
Corporate social responsibility (CSR) programs

Customer Experience

We help to deepen the emotional and rational connections between customers and their brands by focusing on what customers value most and by developing market-ready experiences that exceed expectations and build lasting brand loyalty.

Customer experience strategy
Journey mapping and touchpoint identification
Digital technology optioneering
User experience (UX) design
Environment design
Organizational capabilities planning
New products, services and experiences
Brand loyalty strategy and reward programs
Guided implementation

Digital Marketing & Social Media

We develop well-targeted digital marketing strategies and distinctive social media campaigns to expand our clients’ digital footprint and web presence. We generate and convert business leads, nurture customer interaction, and increase brand awareness and credibility.

Digital marketing strategy
Search engine optimization (SEO)
Social media campaigns
influencer & blogger marketing
Targeted display advertising
Paid media campaigns
Content marketing campaigns
Lead generation and conversion optimization

Employee Engagement & Socialization

We create internal communication and engagement programs that enable employees to understand the power of their brand and energize them to play their part in its enduring success.