Dubai Holding.
Instigating marketing excellence to accelerate business growth

Insight. Market Research and Analytics
Innovation. Brand Development and Design
Growth. Brand Launch and Customer Experience


Dubai Holding is one of the largest contributors to Dubai’s diversified economic growth.  Established in 2004, Dubai Holding today manages a thirty billion dollar asset portfolio, operating in 12 countries and employing over 20,000 people.   The company operates large scale development, infrastructure, industrial and financial projects with focus on non-oil innovation-led economy across diverse sectors including;  tourism, hospitality, real estate, media, ICT, education, design , manufacturing and trade. Taylormade worked with Dubai Holding on many strategic marketing consulting, research and competency improvement projects bringing “marketing excellence” to all 12 original operating groups including;  Tecom, Dubai Properties, Dubailand, Dubai industrial City, Dubai Healthcare, Dubai Group and Jumeirah Group.

  • Taylormade conducted a program to identify and help implement improved marketing processes and people throughout the organization, developing and publishing marketing guidebooks
  • Through segmentation​, targeting & association research we  identified and profiled  targets that matter most and the marketing, media and experience mix that will have the greatest impact effectively allocating marketing  budgets across  brand portfolio
  • Taylormade conducted brand tracking and corporate image studies and measured the impact of  marketing and communication spend on brand equity and image