Dubai Holding is one of the largest contributors to Dubai’s diversified economic growth. Established in 2004, Dubai Holding today manages a thirty billion dollar asset portfolio, operating in 12 countries and employing over 20,000 people. The company operates large scale development, infrastructure, industrial and financial projects with focus on non-oil innovation-led economy across diverse sectors including; tourism, hospitality, real estate, media, ICT, education, design , manufacturing and trade. Taylormade worked with Dubai Holding on many strategic marketing consulting, research and competency improvement projects bringing “marketing excellence” to all 12 original operating groups including; Tecom, Dubai Properties, Dubailand, Dubai industrial City, Dubai Healthcare, Dubai Group and Jumeirah Group.
- Taylormade conducted a program to identify and help implement improved marketing processes and people throughout the organization, developing and publishing marketing guidebooks
- Through segmentation, targeting & association research we identified and profiled targets that matter most and the marketing, media and experience mix that will have the greatest impact effectively allocating marketing budgets across brand portfolio
- Taylormade conducted brand tracking and corporate image studies and measured the impact of marketing and communication spend on brand equity and image