Building Meraas into one of the most admired brands in the region
Insight. Market Research and Analytics
Innovation. Brand Development and Design
Meraas is the latest iconic real-estate development company in Dubai. It has very quickly established it self as designer and creator of large scale urban development, diverse mixed communities covering retail, leisure and entertainments, hospitality and healthcare sectors. Its recently launched destinations include: City Walk, The Beach, Boxpark, LaMer as well as Last Exit and The Outlet Village
Taylormade worked with Meraas during its brand inception stage when the business was focusing on urban renewal. We developed a compelling brand strategy based around the thought:
“Renewing Hopes and Dreams”
Taylormade also defined the “brand architecture” and how the Meraas corporate image would support project brands.