Abu Dhabi Ports.
Building trade and industry in Abu Dhabi

Insight. Market Research and Analytics


Abu Dhabi Ports is a master developer of ports and industrial zones in Abu Dhabi, a major  enabler of the development of trade and commerce and a prime facilitator of the UAE national economic diversification. Taylormade has delivered numerous marketing consulting and research programs for Abu Dhabi Ports :

  • We developed a differentiated brand strategy and unique selling proposition to support Kizad’s launch and communication campaigns.
  • We evaluated communication effectiveness and measured the brand equity for Abu Dhabi Terminals and Khalifa Industrial Zone Kizad.
  • We developed a unique methodology to measure customer satisfaction and provided actionable improvement recommendations for the highly complex seaports business.