Background

Abu Dhabi Ports is a master developer of ports and industrial zones in Abu Dhabi, a major  enabler of the development of trade and commerce and a prime facilitator of the UAE national economic diversification. Taylormade has delivered numerous marketing consulting and research programs for Abu Dhabi Ports :

• We developed a differentiated brand strategy and unique selling proposition to support Kizad’s launch and communication campaigns.
• We evaluated communication effectiveness and measured the brand equity for Abu Dhabi Terminals and Khalifa Industrial Zone Kizad.
• We developed a unique methodology to measure customer satisfaction and provided actionable improvement recommendations for the highly complex seaports business.